The time has gone when social media was considered by some as a passing fad. Over time, the critics were proved wrong. There are over 3 billion internet users and out of them, 2 billion users are active social media users. Popular social platforms is now big marketing giants which offers businesses valuable data about their customers and also its a free way to reach them. So, social media for business is no longer optional.
6 Strategy that makes a difference to the Business
1. Know your Customer
Through daily active engagement with the customer, you can gather relevant customer view point, inputs and accordingly we can make smarter business decisions. By this, we can know the customer’s needs more closely and in a better way.
2. Targeted ads with instant results
Social media is an inexpensive way to promote business. The best thing about Social Media is it gives us the option of reaching the targeted audience. For example, if we are running a Facebook ad, then you can target the customer based on location, demographics, and interests.
3. Rich customer experiences
More than 67% of customers now go to social media for customer service as well to give their opinion about the product. They expect fast response and 24/7 customer service. So, those companies that deliver quick and accurate service they win out.
4. Increase website traffic and ranking
One of the Novel benefits of social media is to increase website traffic. It helps you direct people to your website. The more social media shares you receive, the higher your search ranking will be.
5. Find out what your competitors are doing
With social media monitoring, you can gain key information about your competitors. This will help you to make strategic business decisions to stay ahead of them. Based on your search results, you can improve your business to offer product enhancements, service that they may be missing from your product
6. Build relationships
It is a two-way channel where you have the chance to improve associations with your clients. For instance, web-based social networking permits tourism brands to make discourse with voyagers, thusly making associations with clients some time recently, amid, and after they have booked an outing with the organization. This sort of online networking discourse among brands and clients is something customary publicizing can’t accomplish.
Social media has a host of benefits to help you grow your business. By using it to learn more about your customers, engage with your audience, and extend your brand reach