There is no doubt that Social media and SEO efforts are tights interwoven as the ultimate goal of these two is attracting new user. The study shows a connection between social interest & higher rank. Pages with Google +, Facebook likes & tweets have tendency to rank higher. But its difficult to understand the difference as this is correlation not causation.
How Social media & SEO complement each other?
- Social Media Profiles of your Business rank in search engine ranking
Social Media is the best way to cover wide range of audience & boom your content distribution. Whenever you type in the search engine any business the social media profile also pop up along with its website.
If company ranks its social media profile along with its website it will take up at the top of SERPs. This can assist organizations beat out potential competitors in terms of visibility.
- Social sharing increase traffic to your Website
The links provided in social media content increases traffic to your website which is best for search engine optimization ranking. Links in your content material from social media speed up your content material indexation.
Engaging with potential customers through social media allows you keep your emblem pinnacle of mind. By using social visitors returned to respectable web sites, you’re capable of growth organic search ranking. This lends more authority to your site within the eyes of Google.
- Social media boosts brand awareness
Brand awareness also can be improved by a sturdy social media presence.Social media consistently engage with social audiences by asking questions, starting discussions and commenting on news and trends which improves your brand awareness.
- Capturing external links is easier with social media
For achieving high rankings in Google, external links and the authority of the websites doing the linking, comprise the most important factor.
To share and promote your content you can use social media structure .This increases the chance of different websites referring and linking returned to it.
People are more likely to link to content they want to read and share so the content should be eye catching and to grab the attention of the targeted audience you should add images and videos.
With the help of social media you can compare which type of content is more engaging and so that you can manage content strategies. Social likes & social shares lead to longer content life.
Different engines are partial to specific social media activity
The widely used search engine is Google. It almost covers three quarters of the market users. But that doesn’t mean that it’s the only search engine which allow social media activities.
The second most widely used search engine is Bing , when assigning the weight SERP it ranks the according to the social activity of users as well as followers to the respective page.
While social media may not have an immediate connection to search engine optimization, it sincerely affects on-line advertising success. As the extensive variety of social media customers keeps to upward push, it’s in all likelihood social signals will become more powerful in terms of ranking. By generating content properly really worth sharing and taking advantage of the systems available, you could maximize the benefits you receive from social media.
For growing your business and to be in the top of the SERP, it’s most important to make sure you are always in front of customer and strong social media strategies intensely promote that efforts . Besides ranking it’s also the most essential to always visible to your customer.
In conclusion we can say that SEO & Social media work together by maximizing the productiveness of quality content, posts and social updates. Even if Google will change its ranking strategies social media will be bound to its customer with social media account followers and potential customers.