In today’s dynamic world; everything is nearly fickle! Working hard is no more the key, but working smart certainly is! But that’s the beauty of it.
Modern SEO is so dynamic that almost anything could work, but that’s not to say that everything will. With On-Page SEO, where standing out in the crowd is how we will shoot to the top of the charts, doing the same thing that everyone else is doing might help with the Google Rankings but there are only a few that could smartly make a majority of the results and Skyrocket your Rankings.
Here are 6 such overlooked SEO Hacks that could literally SkyRocket your Business to the unbelievable heights:
Hack #1. Investing in Google’s Search Console
The best thing about Google’s Search Console is that it comes FREE for users but a majority of people do not opt to use it. This free tool provided by Google checks Indexes and optimize visibility of websites by Analyzing clicks from Google Search; Getting us alerts for critical errors; Testing whether Google can successfully understand our content.
Another way to increase traffic through Google’s Search Console is to find effortless ways to improve several errors that lead to high impressions but results in a low click-rate. Putting appealing and catchy sentence that include keywords to the Title tag and also the Meta-description makes it much more likely to get clicks. It might be a long time chore before the ranking increases from it, but it’s one of the best ways to grow traffic.
Additionally, another best thing about Google Search Console is that it shows all the keywords that we get impressions for; so we can add in the keywords according to the high impression count and eliminate the ones that are of low impressions.
Hack #2. Making a Website Super-Fast
Most of us focus on keeping the code clean but that’s not just enough if we want to skyrocket the rankings. Focusing hard on the server and also the Content Delivery Network is the pointer here.
Supposedly, if the server is slow, the website won’t load fast no matter much how clean coded the website is. Replacing the cheap hosting solution by paying for something that is decent like WPEngine, Pagely or Yoast and optimizing the images could make the website superfast and gradually lead to an increase in the rankings.
Hack #3. Using Https://
Switching to HTTPS in 2018 needs to be top of all the lists of SEO to boom rankings. It’s no surprise that Google prefers sites that are trusted and certified. Back in 2014, Google has confirmed that adding an SSL certificate to the website actually gives it a slight ranking boost and It recommends the usage of HTTPS.
Back in 2014, Google confirmed that HTTPS is one of the top ranking factors. So this completely makes sense that Google would factor the use of HTTPS into their ranking algorithm. Since Google itself has already confirmed their support of HTTPS, it’s in the best interest to follow the trend.
Remember to test out new HTTPS report in Site Audit to see if your website has any issues migrating completely to HTTPS.
Hack #4. Schema Mark-up
For more informative and accurate results from the search engines; uses can turn up to Schema mark-up which is a semantic vocabulary code. It is one of the latest, powerful, but least used evolutions in SEO today.
It can boost a website in the search engine result pages (SERPs) and displays to the users what a website is all about, where they are, what they do, how much stuff costs, plus plenty of other stuff. Some people call schema markup as “a virtual business card”.
This is a user-focused improvement. Search engines exist to gain the information users need and Schema mark-up does exactly that.
Hack #5. Building a strong Content Delivery Network-
Another proven way to boost ranking is a Content Delivery Network. A strong content delivery network ensures that the website loads superfast for the user. If someone in India is coming to view a website, it will load so much faster for them since the website is getting pulled from a server in India.
But in times when a user from North America wants to visit your website, we want to make sure that your server is close to them. Since it’s impossible for us to buy servers all around the world, we can use a Content Delivery Network like Akamai, Incapsula, Rackspace, and that’ll ensure that the website loads super-fast.
Also, to mention users who access a website through mobile devices, we want to make the website is superfast for them as well. Using Google’s AMP Framework makes sure of a speedy website, no matter if someone has a 4G/LTE Phone or if the user is in some area of worst reception.
Through being on an AMP- Compatible site, does not skyrocket the traffic in certain regions like North America, Canada, Australia, and the United Kingdom but from regions like Brazil, traffic goes up tremendously once we implement AMP Protocol. Having a website compatible with the Google AMP Network ensures that we get more traffic from third world countries or regions that do not have as good technology as North America
Hack #6 Theming out a Website
The best thing to do in order to boost a ranking is theming out a website. By having a website that is very specific only on one theme, will benefit a ranking way better. After Google’s Hummingbird update, Google ascertained websites that are super detailed and thorough on one topic are usually much more likely to have more knowledge on that topic and Google ranked them way higher.
For example, if we’re writing a big guide on SEO we can have a page that talks about, what is SEO followed by what is On-page SEO, or then link building, or even about brand-building and how that impacts SEO. This is how we can talk about different sections of SEO. We can separate the topics into different chapters or sub-sections or pages, instead of having one big page and this would allow us to rank for multiple pages for one term, as companies like Moz are doing.
It’s not about going broad but about being very specific on one topic: dominating it and continually creating more topics around it. This doesn’t mean we should continue to create 50 articles about On-page SEO content because that’s going to confuse Google, which on-page SEO article should they rank for the keyword: ‘On-Page SEO’.
Instead, we would want to make that one article more detailed, put more subsections that explain different components of On-Page SEO and that would for sure boost a ranking way up high.