Those for new to Mobile marketing you may wonder ‘what is SMS Marketing’? There are various terms we used to describe this effective marketing channel for example SMS marketing, bulk text, text message marketing, business SMS or SMS alerts, SMS software, however, they all mean the same thing.
SMS stands for Short Message Service, this is an instant message sent from mobile to mobile. Bulk SMS is in this way sending an SMS to a large number of recipients at once. Bulk SMS is an impressively less expensive strategy of mass communication than more conventional types of promoting, for example, email marketing or advertising.SMS marketing can be used by business people, marketing agencies, community groups or anyone wishing to communicate with a large group of people.
We can use SMS marketing to updates, send promotional offers or incentives, update customers, and confirm bookings or confirmations, offer customers coupons. The uses for SMS marketing are endless !
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